Self promotion is necessary when trying to positively affect your future. There are multiple ways to self promote including social media, business cards, flyer's, etc., however, more people have been gravitating toward personal websites to exhibit their work. People use these sites as a more complex resume which can also include visuals and previous work done. Websites used for promotional use typically include a brief biography about the person, portfolio pieces, and links to social media accounts. A website can be more of an benefit for promoting yourself as opposed to a resume because a website can display what a resume can't. A resume will list skills and previous work done, but a website can support the resume's accuracy. For example, a resume can list that someone is proficient in Microsoft software, a website can exhibit work done in these programs to determine how accurate the statement is. Resumes are often subjective and more of a personal opinion when listing skills. The benefit to having a having a personal website is that it can lead to internship opportunities, networking, and gives design experience. Other advantages to this style of self promotion is that it displays a level of organization, it's an innovative way to gain employer's attention, opportunity to outshine other candidates, and it allows a "personal touch" that will display the type of person you are the same way other social media sites can as well.
Other social media sites tie into this project by becoming external links that can be placed on the website. These extra sites allows viewers and potential employers to learn about the candidate allowing them to view other work on these sites as well as opinion. With technology constantly advancing and online resources being utilized more, it allows potential employees to remain up to date on how to determine which candidates may be better qualified for a job and more rounded. On the other hand, different social media sites are used for different things, for example, Instagram is used for visual work done while LinkedIn is a more professional platform where employers can contact you based on your resume. While Twitter is used for opinions and political reasons, Facebook is used for networking and advertising. Each of these site contribute differently but have the same end goal - self promotion.
The overall process of designing a website can become stressful due to its level of difficulty. There are a lot of things that have to be considered prior to starting the webpage altogether - color schemes, layout, how it will be viewed in a mobile site, and more. One of the most difficult things will be coding. This is difficult because the way you imagine something should look will not always appear that way once placed into the site and may require additional coding. Organizing the content ahead of time makes the entire process easier throughout, it helps determine spacing in certain areas of the page and the overall flow of things. Organization is the most important element in designing a website because not only will it help the site look better, but says something about you to potential employers and other people viewing site.
Wednesday, May 17, 2017
Tuesday, May 2, 2017
Investigative Tweeting
Twitter has become more than just a social media site that
allows you to connect with your friends. It has become a platform for business,
news releases, advertising, marketing, and more while connecting people in ways
other sites can’t. The constant and quick updates with twitter allows its users
to engage directly with the source. Aside from those mentioned, twitter overall
isn’t just a social media site or a blog, it’s something other sites aren’t and
that’s what makes it so different.
Twitter’s
many uses is what makes the site so beneficial depending on who’s using it. For
example, many people do not sit and watch the news anymore because society has
become accustomed to cell phones and social media. This happened because it is
easier and more convenient than sitting and watching the news. It allows people
to be mobile while receiving their news. Twitter benefits from this convenience
because of its speed and access. Twitter verifies certain accounts to place
confidence in users that a specific account is legit. In doing so, these
verified accounts can reach its audience faster on twitter than any other social
media site. Twitter is meant to be used frequently with constant updates on a
variety of subjects. Its informative platform is what makes it so beneficial in
a journalistic and political aspect. The ease of quick updates, links to
breaking stories, and live streams on highly publicized topics such as
presidential debates or large court cases, puts the users of these verified
accounts in a perfect position to keep their followers updated on topics they
follow. From an organizational standpoint, businesses use Twitter as a
marketing and advertising tool to target a specific audience or gain competitive
advantage. The major advantage organizations have while using Twitter is the
direct contact with the consumers. Users can mention organizations while
attaching their experience with organization’s product or ask questions
directly to gain more insight before a purchase. Although organizations have
accounts with other social media sites, Twitter provides quick responses and
the most interactions of them all.
Elected officials,
sports pages, and electronic companies are followed frequently. People follows
these pages to remain up to date, keep up with changes, and be notified of new
products releasing soon. Following pages such as Samsung can be intriguing in
note of their recent downfall in the cell phone market. By following Samsung’s
page, insight is gained on how the company will recover and how they plan to
deal with the competition in light of their latest mishap. Sports pages such as
the NBA, NFL, or MLB are constantly being followed due to the recurring changes
throughout the seasons. At any point in a sports season a major change or
injury can occur that can have a large effect on a professional team or a well-known
player. Sports and politics are always
topics that people want to be up to date on. Keeping up with politics is
especially important because it can affect a person’s life in a major way. Following
politics closer to home such as a mayor or governor can be beneficial because
the information being released is directly related to the resident.
Twitter differentiates
itself from blogging and other social media in the way it’s used in an
interactive sense. It provides a more personal feel for users as opposed to
Facebook or Instagram where the updates are less frequent and users feel like a
spectator more than anything else. In a
personal sense, Twitter is used to state an opinion, give personal experiences,
or share a memory, however, its 140 character limit forces users to be cut
throat and straight to the point unlike other social media and blogs. Other social
sites and blogs give users an unlimited amount of characters to post about
anything. Blogging is usually done as a means to express a feeling toward
something or report on something that may not receive heavy coverage but is
still relatively important. The major difference between blogging and tweeting
is its primary use and purpose.
During the
presidential election, Twitter was used as a news source. There were constant
updates from all major news networks as well as from the personal accounts on
both candidates. During this time, Twitter had become a platform for news on the
election. Twitter provided the convenience of live streaming debates which
allowed users to tune into the debate while still using the mobile app. Twitter
capitalized from this by providing users with the most relevant information as
it occurred instead of leaving users to be overloaded with information when
watching the news.
Twitter is
also used to raise awareness regarding specific subjects. When a group of
teenaged girls went missing in D.C Twitter was used to cycle their photos
around in case anyone had seen them. The constant retweets and brief information
given lead to some of these young girls being returned home. The awareness that
was being raised in regards to this situation displayed the success in using
Twitter as a platform for the issue.
Twitter
was also used as a marketing and advertising tool followed by the incident that
occurred on United Airlines. Similar to the teenage girls in D.C., the video of
the incident kept cycling to keep the public informed on what was happening. The
issue of an overbooked flight soon became a case that involved race and
discrimination on the victim’s behalf. As this was occurring, other airlines
sought this as an opportunity to gain competitive advantage. Many marketing
strategies were used including Southwest Airlines tweet that stated “we beat
our competitors’ prices, not you”. Instances like this occur more frequently
than people notice where competitors utilize the competition’s downfall as an
advantage.
Twitter is
more than just a social site and an angle for marketing, it is most commonly
used for reporting. Although twitter is usually the first to release the news,
because it is so widespread, fictional facts are tweeted very often. For example,
while the Boston marathon explosions were occurring, tweets were being
generated from trusted sources and users who were using the tragedy as an
opportunity to gain retweets. This incident revealed the flaws of Twitter and
that just because its first doesn’t make it facts. A similar outcome occurred
in Egypt during protests in Tahrir square in regards to the role Twitter
played. Twitter was used as a means to remain organized and in unity with other
protesters fighting the same cause. As a result, the same platform that had
brought them together eventually tore them apart. Twitter can be an advantage as
well as a downfall depending on its use. With Twitter being so accessible and a
platform for open opinion, it is often difficult to separate the facts from the
fiction.
Wednesday, April 5, 2017
Saying It Without Saying It, Can You Do It?
Communication
is the foundation of all interaction despite what form of communication it is.
Verbal communication is usually the most common amongst all forms, however,
other forms of communication are still commonly used. Visual communication,
which includes body language and gestures, are commonly displayed in theater
acts which include plays, movies, videos, and other acting scenes. Although these
types of visuals normally include verbal communication as well, some of them
can still get a point across with no words at all.
Making a
video with or without words is a process in itself. Prior to filming anything,
knowing the topic and direction that the video should go can become very
frustrating. Having a multitude of ideas and plans can be very beneficial but can
be annoying in the same breath. Some ideas can be more well-rounded than others
while other ideas may struggle executing the desired message. The key to a
successful video is making sure the video has a plot that makes sense and easy
to identify and understand what is happening. The reward of this success is
knowing the viewer can recognize the theme, purpose, and message within the
video without being told. Outside of determining a theme and plot that
chronologically makes sense, other challenges tend to come about when the
filming itself begins.
When filming
a few things should be considered – sufficient lighting, proper body language,
and that the scene will flow with the theme. When making a home video, lighting
can become the most frustrating things to deal with. Imagine capturing a
perfect scene in the perfect moment and not having decent lighting. This can
potentially throw off an entire scene because it can give off a darker message
than intended. Proper lighting can make a noticeable difference between scenes that
are supposed to display a happier theme opposed to a depressing one. Although it
may not be intended that way, from a viewer’s point, more light can indicate a
happier time because that’s what past trends have shown. When dark lighting is
used viewers typically associate it with a dark and sad time. Body language and
scene flow are also key components in a successful video. Making sure gestures
and body language are compatible with the story being told is necessary. The
wrong body language can give a different impression than intended, especially a
video with no verbal communication, ultimately making the video more confusing.
This is where things can get difficult from a creative aspect.
Making a
video with absolutely no verbal communication but intending to clearly send a
message needs a creative advantage. Since there are no words to insinuate the
purpose of the video, the creative impact needs to take its course. During this
portion, actions will tell the story since there is an absence of words. Determining
the proper way to physically express a theme or emotion will be the largest challenge.
Being careful to not mistakenly give off the wrong expression other than the
one intended will have to be a constant reminder to keep the flow of the video
clear and concise.
Using video
as a preferred method of communication opposed to writing or photographs has its
many pros and cons. The disadvantages, based upon preference, are the extra
creativity needed to fill the space for the lack of verbal use. This can become
frustrating in the instance a person begins to deviate away from the theme
because all routes have been exhausted. The advantages of using video as a
preferred method of communication is the chance to test the level of creativeness.
The actions will be used to define what the video is about and make statements
other methods of communication cannot exhibit as well. Photographs are well in
the instance of capturing a memory or attaching as a part of something else. In
other instances, photographs aren’t strong enough to tell a story because many
misconceptions and wrongful assumptions can made. The lack of motion within a
photo or series of photos make it difficult to understand the purpose behind
something without being told. After all, the purpose of any good story is for a
viewer to understand it without being told what they are expected to know. Writing
can be advantageous depending on its use. As a communication method, it is
commonly misconstrued because there is no visual or tone to put with the
writing itself. Too often are mistakes made because what was written gave off a
different feel then what its written purpose was, because of this, written
communication is probably the least effective out of all forms of
communication.
When filming any type of video, the nature of
the video should not affect the subject matter being discussed. The video should
clearly identify what the intended message is. To do so, the content of the video
needs to be direct and clear in the message it wants to send. There should be
little to no confusion about what is being communicated, therefore, every
action has to be considered and every gesture has to be accounted for to avoid
leading the viewer in the opposite direction. This can become extremely
challenging in the instance one has to film himself. The greatest challenge
here is assuming viewers know your intentions simply because you know yourself
and what your expressions mean. The best way to avoid any confusion is to use
body language that is recognized by an abundant amount of people. By doing so,
any possible misinterpretations are being eliminated because the viewer can
recognize a specific gesture or body movement (i.e. giving a hug displays
affection). Other challenges also come into play when filming oneself. Aside from
assuming the viewers will understand a specific gesture because it has become habitual
in one’s personal life, capturing the right angles and proper scenes can become
irritating if not done as intended. Overall, making a video should clearly
communicate the direction an idea is headed toward. Knowing the purpose for the
video and where it can ideally be seen will also play a role when deciding what
to film. If filming for fun or personal reasons, there should be no issues with
uploading it via YouTube, Facebook, or Vimeo. With technology and the web
advancing so rapidly, it makes it that much easier for movies, videos,
photographs, and memories to be shared.
Thursday, March 2, 2017
The Wonders of Wiki
Wiki pages are the prime
example of Web 2.0. These pages are basic forms of communication that allow
people to interact through the web in a convenient manner. The most common
forms of wiki are Wikipedia and Wikihow. Both forms of wiki allow individuals
to place information on the internet that can later be edited by either
contributing more information or removing false information as well as basic
instruction. Wikipedia provides information on academic matters, theories,
people, cars, and almost anything one can think of, while a WikiHow is pure
instruction on how to do something. Although they are very similar in how they
can become part of the web, they are also very different in their functions.
With writing a wiki, the
key factor is communication and expression. Basic communication is necessary
for getting someone to understand the point(s) an individual may be trying to
convey. There are multiple things one needs consider when communicating through
wiki. For starters, education level and prior knowledge should always be
considered. When informing or instructing someone how to do something an
individual should assume the reader has no prior knowledge on the subject and
can only comprehend in the most basic terminology. This is not put in place to
undermine the reader or diminish their education level, but to ensure that the
information provided is comprehendible to a multitude of audiences and not just
a specified group. In addition to making wiki pieces understandable to all, how
they are expressed is also of great significance.
Although expressing a topic using words is
among the most common, there are other ways to adequately express something as
well. Photo instruction and picture references can be extremely helpful when
trying to learn how to do something. For example, if someone wants to learn how
to do make up, words may not be enough. In this instance, demonstrating steps
through visuals may be more useful than simply just stating words because
someone can visually see where things are placed and how it is applied.
Depending on the subject, picture references may do more justice than photo
instructions and words. For example, if someone wants to learn about the
Periodic Table of Elements and how it works it would be difficult to
demonstrate this in a step by step photo tutorial. In this case, instead of
step by step visual instructions, showing exactly where each component is
located may be of greater assistance (a picture referencing where the element
number is located, where the group number is located, what group it belongs to,
etc.). In addition to photo references, other forms of references are commonly
used to help a reader gain more knowledge on a subject.
References to other wiki
pages and/or collaborating with another wiki page are also options that
individuals often explore. References to other wiki pages are useful because
they provide extra support that is related to a topic but not necessarily
needed in that exact wiki itself. For example, if there is a topic about
surviving college in four years, references to other wiki pages may include
wiki pages about dealing with stress and time management. Although these topics
may be mentioned and deemed as important tools to surviving college, going into
depth about them within the article may take the entire subject off track
resulting in losing or confusing a reader. Collaborating wikis are also
considered when a topic can be more empowering when combined with a topic that
provides very similar information. In this instance, another author would
contribute more information whether it be in depth or newly discovered
information that can strengthen the wiki altogether. Some wikis alone are
weaker than when combined with an already established wiki that essentially
provides the same information. To avoid a wiki being combined with another
established one, research is required to decide which topic would be the best
choice.
Prior to writing a wiki,
making sure a topic of interest has not already been written about once or
various times can save time and trouble in the long run. By doing this, the possibility
of having a wiki combined or seen as unneeded because of an abundant number of
resources on this topic can be decreased by a significant amount. Writing on a
topic that has not yet been covered or has very little coverage can be more
beneficial to the wiki environment as well as its readers.
The experience of writing
a wiki can become very stressful because once the information is published and
made public, almost anyone can add, edit, and delete as they please. On top of
this, just like most technology, nothing is guaranteed to be saved. Technology
can be a hit or miss and it doesn’t always function properly because it is
constantly evolving. Work is often misplaced, completely gone, or pieces are
missing. With wiki being such an unstable environment, it is highly recommended
that work is constantly saved and backed up to avoid any tragedies or work
lost.
Writing a wiki can be
simple and difficult in the same breath. As simple as it may seem to tell
someone how to do something, teaching it step by step can get tedious and
frustrating. The process of breaking down each step to the simplest terms
possible can be challenging because the brain has to revert back from just
doing something out of habit to actually remembering exactly how it’s done. Deciding
how to visually communicate the instruction can be difficult as well. Putting words
with a picture doesn’t always explain things comprehensively. Sometimes, words
attached to a picture can say one thing while the picture itself can
demonstrate an entire new meaning. Making sure the visuals being used can be
understood universally is essential. When writing a wiki, assumptions should never
be made that the reader will understand what the author means or interpret it
the way you intend it be. Visuals should be clear, concise, and easily
demonstrate the instructions being given. On top of this, communication should
be clear and the flow should be smooth. A wiki should not be difficult to
understand but instead easy to learn and easy to retain.
Friday, February 17, 2017
Rags to Riches or Tags and Widgets
Defining the Web
Evolution
of the web has turned the internet into an even more powerful tool. Comparing
the web from what it was to what it is now shows the constant remarkable growth
and how much everything has changed. Many people often see the Internet and the
World Wide Web as the same thing, however, they are quite different. The
Internet is a computer network that consists of connecting a variety of other
networks while providing a variety of information. On the other hand, the World
Wide Web is an information system on the internet where documents and other
resources can be connected. In simple terms, the difference is quite noticeable;
the Internet connects networks while the Web provides the information of these
networks. They tend to be confused with one another due to how close knit they
are and how one typically needs the other to function. The Internet has always
been what it is, but the Web is what keeps evolving.
The
first version of the Web, often referred to as Web 1.0, was the first stage of
the World Wide Web and consisted of view only sites that had little to no
interacting content. With this version being as simplistic as they come, Web
2.0 had soon evolved from it. Web 2.0 was the beginning of something new and
included additions that Web 1.0 could not achieve. Although there were not many
technological improvements, the level of interaction had sky rocketed. In short
terms, Web 2.0 is the social media platform. I refer to it as such because on a
social media sites people are constantly interacting, exchanging information,
commenting back and forth, and sharing things that have gone viral. Because of
this, Web 2.0 had surely outgrown its past 1.0 version. In my opinion, when Web
2.0 evolved it changed the way people interact forever. Prior to, people had
more physical interaction than technological, now, people often feel more
comfortable interacting through the web because people feel less pressured and
can find more people online to relate to how they feel as opposed to people in their
surrounding area. Web 2.0 provided another alternative for communication that
1.0 couldn’t. This version of the web not only allows us to read on what
information is out there, but also comment, join, and sometimes edit to it as
well. Web 2.0 released a sense of power when it came to be and although it can
be seen as positive, it has its downsides too. For example, I remember as a kid
spending majority of my time outside and when I had access to the web I played
games and read about whichever current artist was most popular (there was
really nothing else to do). When 2.0 had come about, it provided an entirely
new level to what was accessible. Not only could I have games on the computer,
but I could have access to these same games on the phone and even download more
if I needed to. All these new additions were great, but society became
dependent upon it. Unlike Web 1.0, the second version didn’t require as much
personal interaction and things such as working from home and being interviewed
through a video chat came to be. Web 2.0 depreciated the sense of reality that
society once had and this is the largest con about its existence. While Web 2.0
was connecting information on the internet, Web 3.0 was gathering it and
connecting the information to people. I see the third version of the web as a
robotic note pad memorizing every stroke of our keyboard and every search then conveniently
allowing these searches to reappear in places such as your Instagram ads that
appear on your timeline. This is good if you’re looking to research something
and when you visit a social media platform the company or product’s associated
social media page appears allowing you to become more connected than when you
previously searched elsewhere. It can also be frowned upon in the aspect of
privacy. When we log onto our home computers or search something from our
personal phones, we see these actions as private and personal. To most, myself included,
searching something on amazon then logging onto Facebook to find the exact
product you searched appear again is bothersome. It makes you question whether
the privacy of your home is honestly privacy of your home or privacy of the
web.
Monday, January 30, 2017
Social Media In A Nutshell
On the World Wide Web people can access almost anything within a matter of seconds. There is no hard searching for something or trying different phrases to find exactly what you're looking for, it's just a few strokes of the keyboard and a plethora of information on topics is in your lap. Although this is quick and advantageous, how much of that information being received is accurate and if the source of where it is coming from is credible is a responsibility of the user. For example, if there is a big news story on a controversial issue that comes across a Facebook feed, it is up to the user to double check whether this source is accurate or not. Anyone can post anything, however, just because it's on Facebook or Twitter does not mean it's accurate. One positive about most social media site is that they verify accounts
of celebrities and news outlets making it easy to identify the legit ones from the counterfeit ones. While social media has its many pros, it also has its one con that many people seem to be bothered with - invasion.
There are some people who use blog sites and other social media sites as an online diary to express feelings, views, and opinions while others just use them as a means to stay connected with people and updated on the news. Everyone has their own reason for their use of social networking, but what people don't ask is for their privacy to be intruded on. For example, if a person has an account through Google they are most likely always logged into their account on their personal computer. On that same computer, if a person shops for a product on amazon then opens up their Facebook page, there is a high probability that an ad for that same product being searched for will appear. Some may look at it as a coincidence while others may notice how intrusive it is.
Aside from social media being intrusive, it is used heavily in controversial events. For example, the Black Lives Matter campaign was plastered and debated about on every site from cases with cops to any other suspected racial crime. The role social media played in it with allowing people to discuss their views concerning these matters were fair. The issue of race is a topic that should be discussed and not covered up. Social media gave people a voice and a chance to make a difference.
In the future, social media will become a mainstream news outlet and major communication form. There is very little people to people interaction because of the way social media has evolved and expanded. As generations change in addition to the time, electronics are becoming an even bigger deal. Companies now have pages connected to every social media site and usually hire a specialist to maintain control of each of these accounts. Social media will be the future as society continues to move into a strictly digital age.
There are some people who use blog sites and other social media sites as an online diary to express feelings, views, and opinions while others just use them as a means to stay connected with people and updated on the news. Everyone has their own reason for their use of social networking, but what people don't ask is for their privacy to be intruded on. For example, if a person has an account through Google they are most likely always logged into their account on their personal computer. On that same computer, if a person shops for a product on amazon then opens up their Facebook page, there is a high probability that an ad for that same product being searched for will appear. Some may look at it as a coincidence while others may notice how intrusive it is.
Aside from social media being intrusive, it is used heavily in controversial events. For example, the Black Lives Matter campaign was plastered and debated about on every site from cases with cops to any other suspected racial crime. The role social media played in it with allowing people to discuss their views concerning these matters were fair. The issue of race is a topic that should be discussed and not covered up. Social media gave people a voice and a chance to make a difference.
In the future, social media will become a mainstream news outlet and major communication form. There is very little people to people interaction because of the way social media has evolved and expanded. As generations change in addition to the time, electronics are becoming an even bigger deal. Companies now have pages connected to every social media site and usually hire a specialist to maintain control of each of these accounts. Social media will be the future as society continues to move into a strictly digital age.
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